Saturday, October 19, 2013

Posted by Ridwan Lawal |
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire lifestyle that includes belts, bags, footwear, eyewear, Limited Edition watches, luxury skincare and fragrances (including one for women), as well as the younger, edgier John Varvatos « USA Collection and Converse by John Varvatos, clothes for guys and girls. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US, as well as in better specialty stores throughout the world.
JV Fragrance & Skincare (formerly Zirh International Corp.) is a wholly owned subsidiary of Shiseido Americas Corporation. The JOHN VARVATOS brand launched in 2004, and is sold in 34 countries worldwide.
Designer John Varvatos has 9 perfumes in our fragrance base. The earliest edition was created in 2004 and the newest is from 2013. John Varvatos fragrances were made in collaboration with perfumers John Varvatos and Rodrigo Flores-Roux.

John Varvatos Platinum Edition by John Varvatos is a Leather fragrance for men. This is a new fragrance. John Varvatos Platinum Edition was launched in 2013. The nose behind this fragrance is Rodrigo Flores-Roux. Top notes are bergamot, bitter orange, sage, coriander, ceylon cinnamon and myrtle; middle notes are incense, vetiver and leather; base notes are woodsy notes, amber and white sandalwood.

Personal review: Amazing! I really dig this fragrance. It ends up sweetening up a bit in the drydown which I really liked. The top notes don't stick around too long but that is fine with me because your left with sweet leather, incense and sandalwood. This fragrance is all man. Confident, suave man. You could rock this in a two piece suit, sport coat or jeans...
I would not suggest this for hot summer days or teenagers. I would be surprised if many teens would want to wear this anyway lol.
At any case... I wish the longevity and projection lasted a bit longer because I like the scent so much. They aren't bad, just wish it had a bit more legs on it.
Longevity= 8-9 hours
Projection= 3-4 hours
Sillage= 3 hours. Not a huge trail but nice

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